Stowga offer flexible, simple, and efficient pay-as-you-go storage. It's like Airbnb for warehouses. I was brought on board for three weeks to rebrand the startup and overhaul the visual design of their marketing website.
I spent the four days on the brand. The brief was for something simple, recognisable, robust - something which fitted in the old world of shipping and logistics, but also reflected their smart, data-led approach to finding storage.
I spent day one understanding the product and brand so far, and where it was heading. I created moodboards - grouping existing logos, narrowing this selection, then defining a set of rules for what the new logo should communicate visually based on feedback from Stowga.